**Winner of the 2019 Fabian Herrmann Judge’s Award (Issued by the American Advertising Federation)
For their 20th anniversary, Kujira Club, a real estate company based in Hawaii, decided to move their office and launch a new service for visitors. To support this transition, they needed a fresh rebranding strategy.
The client aimed to evolve into a vacation entertainment enterprise focused on repeat visitors, so we went with the concept of a “members club for return guests.” We designed a logo featuring a whale’s tail, paired with a stripe pattern resembling ocean waves. This combination gave the brand a distinctive, memorable identity. We also developed a range of brand touchpoints, including the whale emblem, service icons, office space, public studio, stationery, advertising materials, novelty merchandise, and vehicles.
