**The app's name has been changed to adhere to NDA guidelines.
Strut is an e-commerce platform and iOS app for affordable, used luxury designer goods, addressing issues in the luxury resale market such as fake products and poor customer service.
As the sole product designer, I collaborated with 2 developers and a project manager. My responsibilities included conducting user research and creating an MVP prototype. Over 12 weeks, I iterated on the prototype, improving usability by 30%, which helped secure funding for the next development stage.
Market research revealed that online luxury resale shoppers struggle with confidence due to authenticity issues and poor customer service. Strut aims to resolve these issues with a robust authentication system, flexible returns, and a money-back guarantee.
I conducted interviews with five users who had purchased second-hand luxury goods online and researched the market. Using affinity mapping, I identified that transparency, security, and flexibility are essential for the MVP prototype.
The goal of the test was to determine if new users could complete the essential functions of browsing the inventory, adding items to the cart, and completing the checkout process. Based on feedback, I made several changes:
Added popup alerts and notification bubbles after adding items to the cart.
Displayed shipping costs on product pages and in the cart summary.
Introduced options for guest checkout and encouraged new users to sign up post-transaction.
After making the changes, I created high-fidelity screens for the MVP using Figma.
The user can view the app’s inventory without have to login or make an account. They may also choose from various shopping categories and view the important details of each product.
The “Add to Cart” button adds the item to the cart. Then the user can view the items in their cart and then proceed to checkout; they may checkout as an existing user or as a guest user.
The check out process fits all onto one screen. Tapping on each row opens up a popup window for entering necessary information such as the shipping method and the user’s address. The app provides a variety of payment methods to accommodate everyone’s needs.
In addition to the mobile app screens, I also created designs for the browser version of the e-commerce store. I changed the number of columns for different screen sizes while keeping the same design elements.
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I developed a design system for consistent visual design and user experience, covering typography, images, brand logo, and buttons. The system reflects high fashion, avant-garde, clean, modern, and youthful aesthetics.
Usability testing with the same five individuals showed a 30% increase in the overall usability score using the Single Ease Question, a 7-point rating scale. The improved prototype helped secure funding for further development.
